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When was the last time you revisited your keyword research strategy? In the early days of my SEO career, I relied heavily on the traditional method of keyword research, using tools to find Trending keywords for SEO and create content based on high search volumes. This process worked, but over time, I realized it had its flaws:
Over-reliance on search volume: Keywords with high search volume often come with intense competition, making it harder to rank.
Lack of context: Tools often fail to consider trends, seasonality, or emerging topics that may drive traffic.
No competitive edge: If your competitors are using the same keyword tools, they have access to the same data.
While paid keyword tools are useful, they don’t always uncover trending topics that are relevant to your audience. That's where trending keywords come in. Using these emerging keywords can give you a competitive edge and help you stay ahead of the curve.
What Are Trending Keywords in SEO?
Trending keywords are emerging search terms that may not have a historical search volume but are gaining traction. They might appear to have a low volume in traditional tools, but in reality, they could be driving a lot of searches each month.
Why Use Emerging Keywords?
The best content marketers and SEOs know that tapping into trends can result in significant benefits:
First-mover advantage: By targeting emerging keywords, your content can rank before the competition catches on.
Improved ranking: Less competition means you’re more likely to rank higher in search results.
Build brand authority: Addressing trending topics positions your brand as relevant and in-the-know, building trust with your audience.
How to Find Trending Keywords
So, how do you stay on top of trends? Here’s how you can integrate trending keywords into your research process:
1. Keep an Eye on Current Events and Pop Culture
Events in pop culture can drive new searches. For example, when a major album or movie is released, people often search for related products, styles, or topics. Similarly, changes in your industry—such as new regulations or technology—can create new search demand.
For instance, when ChatGPT became popular, it was a trending topic that was not initially reflected in search volume tools. But as interest grew, so did the search volume.
Stay on top of these trends by:
Setting up Google Alerts for relevant topics
Following news and industry updates
Engaging with platforms like Twitter or Reddit for real-time buzz
2. Scale Your Social Listening
Social media platforms are great for spotting emerging topics. By monitoring hashtags, trending discussions, and influencer content, you can catch early-stage trends and use them to create content.
Try using platforms like Reddit, Twitter, and Instagram to spot hot topics within your niche. Pay attention to what your audience is sharing and discussing.
3. Understand Your Customers’ Expectations
The best way to uncover what your audience wants is to ask them directly. Customer interactions, whether via social media, surveys, or direct conversations, can uncover hidden content opportunities.
For example, if you know what questions customers are frequently asking, you can create content that directly addresses their needs. This can lead to higher engagement and better search visibility.
4. Analyze Your Own Data
Your website’s data can reveal hidden keyword opportunities. Look at:
Internal search data: Are there terms gaining traction that don’t have enough content to support them?
Google Search Console: See which queries are driving traffic and optimize or create content for related terms.
Top-performing content: Identify which content is getting the most engagement and find similar topics to cover.
Tools for Finding Trending SEO Topics
Thankfully, there are plenty of tools to help you spot trending keywords quickly:
Google Autocomplete: Use Google’s autocomplete feature to see popular search suggestions related to your topic.
People Also Ask: Google’s People Also Ask (PAA) feature can uncover trending questions about your keyword.
Google Trends: Check out Google Trends to explore rising search queries in real time.
Keywords Everywhere: This inexpensive tool shows search volume and trending keywords directly in your browser.
Reddit and Other Platforms: For real-time trends, use Reddit, Twitter, and industry blogs to measure what’s gaining attention.
Yes, finding trending keywords takes a bit more effort than relying solely on keyword tools. But the results—higher visibility, better engagement, and a competitive edge—are well worth the extra work. By integrating these strategies into your SEO campaigns, you’ll find the relevant, high-impact keywords that can drive your success.
At Mahendra Technosoft, we believe in not just keeping up with trends but staying ahead of them. So, put these tips into action, and watch your SEO strategy take off!
Let me know if you’d like to explore any specific section further.
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